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Why Your Studio’s Custom Furniture Line Isn’t Selling (And No, It’s Not the Algorithm)

Two weeks into launching a premium, curated furniture line for a boutique design firm, I was staring at a financial disaster. We had burned exactly $6,000 in ad spend, and our return on ad spend (ROAS) was hovering at a miserable 1.0. I did what every panicked marketer does: I swapped the creatives, tweaked the […]

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